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STORY
Amidst this vast digital landscape, the personal stories of artists often remain unheard, overshadowed by the sheer volume of available content.
Many artists struggle to tell their story. Algorithms have forced them to reduce their art to 15 seconds snippets and social content - entertaining but often lacking any soul that a listener can relate to.
INSIGHT
A song can entertain, but a story captivates.
CONCEPT
Spotify introduces “New Wav.” an extension of Spotify’s “DJ” that utilizes Spotify’s current artist submissions and turns them into short stories for listeners to relate to. This new feature allows artists a chance to cut through the noise and share a bit about themselves, adding value to the song they share.
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